Do you believe in social media?

We sure do here at Bootstrap Social Media. Why? Because the use, and function of the web as we have known it is in decline. People aren’t going to landing pages at your http://www – like they used to. Increasingly people are using sites and corresponding mobile apps like Twitter, Facebook, Google +, LinkedIn, Yelp and You Tube for information, data, customer interaction and to determine a brand or individuals street cred.

How does your audience see you?

You know you but is your customer seeing your brand in the manner you intended? In this new world order, push messages don’t work because people don’t care what you say, they want to dialog with you and see examples of what you do. To accomplish this a change in strategy is critical because a bigger megaphone isn’t going to do the job – community is where it’s at.

Who cares about community?

Bootstrap Social Media does. Historically marketing has been about stuff, not people. Social Media puts People in Marketing where they rightfully belong – because it isn’t robots out there spending money on products and services – it’s people. Bootstrap puts emotional intelligence back into the intelligence quotient – or what we like to call the EQ back in the IQ. Social media is the mechanism and community is the objective.

How do we unleash the power of social media?

First and foremost by becoming an extension of your message, marketing goals and culture as an organization. We are uber flexible in designing all of our services. We expect pivots, changes and evolution to your program over time. Social media is a marathon, not a sprint. Your business isn’t flat and technology is constantly evolving, so we move with the flow, not against the force.